INFORMATION DESIGN / GLOBAL MARKETING CAMPAIGN

http://thewaysofk.com/page/15/ Tokyo Electron is well-established global technology company with 14,000 employees. The goals for this project were to roll out a global campaign to inform and engage Tokyo Electron employees regarding company values. Messaging throughout the year would be reinforced with a branded infographic and supporting marketing materials. The concept behind this messaging is two-fold: a network of information and a circuit board.

see This project will be launched via three phases: 

http://mrstevespawnshop.com/wp-content/plugins/cherry-plugin/admin/import-export/ Phase 1: Infographic, internal webpages, video animation splash page

Phase 2: Training video which reinforces the messaging

Phase 3: Marketing material to further expand the branding concept. 

GLOBAL COMPANY VALUES CAMPAIGN

Create a visual representation of the company values, which will be translated into five languages.

PHASE 1 INFOGRAPHIC 

INFOGRAPHIC HOVER STATE

I created a simple network of circuitry for employees interact with and learn about company values.

RESPONSIVE DESIGN

Employees can access  this information anywhere which effects their career development. 

PHASE 2 VIDEOGRAPHY

Branded training videos reinforce messaging. 

PHASE 3 SUPPORTING MARKETING MATERIALS

Infographic branding is rolled out in a variety of marketing materials: Monthly blog series, quarterly award series, posters, postcard mail outs, continual small swag pieces – magnets, sticky notes and pens.

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