INFORMATION DESIGN / GLOBAL MARKETING CAMPAIGN
http://thewaysofk.com/page/15/ Tokyo Electron is well-established global technology company with 14,000 employees. The goals for this project were to roll out a global campaign to inform and engage Tokyo Electron employees regarding company values. Messaging throughout the year would be reinforced with a branded infographic and supporting marketing materials. The concept behind this messaging is two-fold: a network of information and a circuit board.
see This project will be launched via three phases:
http://mrstevespawnshop.com/wp-content/plugins/cherry-plugin/admin/import-export/ Phase 1: Infographic, internal webpages, video animation splash page
Phase 2: Training video which reinforces the messaging
Phase 3: Marketing material to further expand the branding concept.
GLOBAL COMPANY VALUES CAMPAIGN
Create a visual representation of the company values, which will be translated into five languages.
PHASE 1 INFOGRAPHIC
INFOGRAPHIC HOVER STATE
I created a simple network of circuitry for employees interact with and learn about company values.
Employees can access this information anywhere which effects their career development.
PHASE 2 VIDEOGRAPHY
Branded training videos reinforce messaging.
PHASE 3 SUPPORTING MARKETING MATERIALS
Infographic branding is rolled out in a variety of marketing materials: Monthly blog series, quarterly award series, posters, postcard mail outs, continual small swag pieces – magnets, sticky notes and pens.